Thursday, June 13, 2013

Apple’s for Adelaide. Better Late Than Never?

A wall of glass greets the faithful to the Adelaide Apple Store
How many years has it been since Apple Inc began setting up their Apple Stores around the world? According to Wikipedia: “On May 19, 2001, Apple opened the first official Apple Retail Stores in Virginia and California. As of November 2012, Apple maintains 394 retail stores in fourteen countries as well as the online Apple Store and iTunes Store.”

To answer my own question then, it has been 12 years since Apple opened their first store. And make that figure 395 retail stores and counting. I mention this because a few weeks ago (May 25, 2013) Apple Inc opened its first Adelaide store in the heart of the city in Rundle Mall. I wish the venture every success, but I can’t help wondering if it may be arriving a little too late. I mean, it is not as if Apple products are impossible to find here. Not when pretty much every telecoms shop, Harvey Norman, JB-HiFi, and Dick Smith store sell Apple products. And let’s not forget every major department store, and a host of other outlets. Oh, and of course, there are the stores that specialize exclusively in Apple products such as Next Byte and others.

And just to show how my timing is off―as usual―the Adelaide Apple store opened less than a month after I traded in my old iPhone 3GS for the latest Galaxy S4. Oh, well. Better late than never, I guess. Good luck Apple. It is good to see you here, at last.

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