Friday, May 7, 2010

iPhone App of The Week: New York Times

~ I’ve been using this free application from the New York Times for a couple of months now, and it has become my favourite source of news about America in general, and New York City in particular.

As soon as you launch the app, it downloads the latest news, and presents you with a list of around 15 of the days top news stories, along with the opening sentence of each so you can get a quick look at the latest headlines (see image). As always with the iPhone, you simply tap the screen to read a news story or scroll through the list to see what else is available.

Along the bottom of the application is a five icon menu bar which lets you jump to the Latest News, and the most popular Emailed news items. You can Save an article for future reference, and Search through the days news stories to find a topic that interests you.

However, the application offers much more than this.

Tapping the More icon (no pun intended) presents you with an array of 22 other icons representing the different sections in the hard copy of the daily New York Times. From World News and Technology to Sports and Travel; from Fashion & Style to Automobiles and Obituaries, every department of the physical paper seems to be available at the touch of a ‘button’.

~ Tapping the Edit button calls up another screen of icons with which you can modify the main menu bar that runs along the bottom of the screen.

You simply drag and drop your icon of choice over an existing menu item, and your icon will replace it. Due to lack of space, there is only room for five icons on the menu bar, and one of these must always be the More icon, but if you have a particular interest in one or two areas of news, this feature allows you to jump straight to them with one touch rather than two or three.

But wait – there’s more.

When you tap on an article to read it, the main menu bar is replaced with a new menu bar from which you can ‘share’ the article. A pop-up box lets you Email the item to yourself or anyone else on your Contacts list. In addition, you can send the article as a text message, or let your friends know about the item via Twitter or Facebook (assuming you have accounts with those sites). This new menu bar also lets you enlarge the font size of the on-screen print to make it easier to read, if you like me, struggle to make sense of anything under 10 or 12 point type.

Finally, the application has its own section under the iPhone’s Settings menu (accessed from the main screen). Here you will see a section headed General, from where you can make permanent changes to the way the New York Times app displays content each time you open it. For instance you can choose to Save News for… (1 to 7 days); change the Article Font Size… (from the smallest, 8pts to the largest, 14pts); turn Landscape Orientation… (on or off); and turn Large Headlines… (on or off).

In return for providing the application for free, the New York Times displays a thin strip of advertisements towards the bottom of the screen. Thankfully, the ads take up little screen space and are unobtrusive enough to not be a constant source of irritation. It’s a small price to pay for access to some of the best, most up-to-date newspaper content in America.

You will find the New York Times application in the iTunes App Store under the News section.

Highly recommended (even if you are not living in, or travelling to the United States).


  1. I didn't realize this app was free - I'm definately downloading it now, gives me something to do while on the bus!!

    Jim,I work for the social media team of Tuscany, and I'm trying to find a contact address to send you an email about a new travel iphone app - today we launched Tuscany+, an augmented reality app for travel in Tuscany - thought you might be interested in taking a look (here's a video example of how it works

  2. Hi Alexandra,

    Thanks for the video link for Tuscany+. What a fantastic looking application.

    Clearly I'm going to have to upgrade my 3G iPhone to a 3GS and visit Tuscany as soon as possible. Good luck with it.


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