In Review: OUTBACK Magazine Website

~ Yesterday’s In Review: OUTBACK Magazine entry examined the April/May 2009 issue of OUTBACK, the glossy bi-monthly magazine of the R.M. Williams Publishing company. Today, I thought I’d take a look at the magazine’s website.

The OUTBACK magazine website is well laid out and functional, making it very easy to find your way around the site. Pages load quickly, and most information can be accessed in a few mouse clicks.

Regrettably, that’s about as good as it gets.

There is a great Story archive in 27 searchable categories starting with Adventure and finishing with Utes. However, only the opening paragraphs of each feature article are included on the site. If you want to read the full article you must subscribe to the magazine or purchase the back issue containing the full article you are interested in.

The Shop Online section lets you order a subscription to the magazine: 1 Year (6 issues) $49.00*, or 2 Years (12 issues) $90.00*. (international prices are also listed on the site). You can purchase a small range of merchandise, or order back issues of OUTBACK from this section of the site as well.

Under the Events tab you will find a calendar of events for every Australian state and territory. Or maybe I should say, you won’t find such a listing, because sadly, this feature of the site is not being maintained to its full potential, and is all but useless.

Today, when I checked each of the links to see what events were taking place across the country, only New South Wales (with two events), and Tasmania (one event) were listed. Apparently nothing else of note was happening across the whole of Australia. On the other hand, looking at the April/May 2009 issue of OUTBACK shows 27 events across the country in its Watch Out For… section. Clearly, someone is not doing their job properly.

I think it’s fair to say the site is there solely to promote and help sell the magazine. In and of itself, this is not a bad thing, but in this day and (internet) age, when your website is competing with literally thousands of other online travel related magazines and portals, you have to work a whole lot harder to give visitors a reason to come back. Or do you? I’m thinking out loud, now, you understand.

Maybe it is enough to attract potential subscribers to the physical magazine, and be happy with that – as long as they actually subscribe. After all, if the purpose of the site is to promote the magazine, then it is probably doing a reasonable job. Although, clearly there are areas that need to be addressed, such as the underwhelming Events section, and it wouldn’t hurt to republish selected articles in full – even if they are twelve months old – but beyond that, who knows?

Personally, I believe the best advertising and promotion for the magazine – is the magazine itself. As my review yesterday indicated, it is well written, informative, and worth reading for the insight one can gain into life in the Australian bush. And you can't ask for more than that.

*Unless otherwise noted, all prices quoted are in Australian dollars.

In Review: OUTBACK Magazine

~ Ok, having tried my hand at a couple of book reviews over the past month or so, I’m now going to turn my attention to magazines. Not just any magazines of course, but to those specifically dealing with travel and tourism; colourful locations and off-road adventures; and luxury vacations and backpacker budgets. And believe me, there are plenty of them.

Take a trip to your local newsagent, and you will find titles like Australian Traveller, Get Lost! Travel Magazine, On The Road, Travel + Leisure, Australian Coast & Country, Australian Caravan+RV, Arrivals + Departures, Vacations and Travel, Caravanning Australia, Postcards Magazine, and Way2go, to name just a small selection.

For this first magazine review I have selected the April/May 2009 edition of OUTBACK magazine.

Yes, yes, I know it’s almost July, but I had intended to review the magazine when I bought it a month or so ago. Unfortunately, I’m only just getting around to doing it. However, for the purposes of this review it doesn’t really matter, since I’m looking at the overall quality of the publication, not the timeliness or otherwise of the contents. So can I get back to my review now? Thank you.

OUTBACK – or should it be R.M. Williams OUTBACK, is a bi-monthly magazine owned by R.M. Williams Publishing. R.M. Williams itself is now owned by the Cowley family. However, before R.M. Williams simply became a privately owned company, the name belonged to a real person, Reginald Murray Williams (for more info see Footnote).

OUTBACK was launched in September 1998 to celebrate the Australian outback. In its relatively short history the magazine has caught the attention of people far and wide, and according to the circulation graph published on the OUTBACK website, was increasing its readership with each passing year (the average readership per issue for Jan-Dec 2006, was 232,000).

It’s not hard to see why. The subjects the magazine likes to showcase are as different as the outback itself: station owners, jackaroos, stockmen, travel and hospitality operators, pilots, doctors, miners, fishermen, in fact, anyone who has a close involvement with the outback.

This glossy, large format publication is printed on high quality paper, and is aimed straight at the coffee table demographic. That is, readers who are seen as “…upmarket and middle market, primarily in the 30-55 age group”; and also according to the website, “…people who identify with R.M. Williams, the man and the products, and what this represents to Australia and Australians.”

Having said that, the magazine is a great read, and as you might expect is filled with wonderful photography, illustrating stories in this issue as diverse as water conservation (Water: A New Reality); station life (Home Where The Heart Is), keeping young people on the land (Positive Future’s), and the new ‘sport’ of geocaching (Hide and Seek), which utilises GPS (Global Positioning Systems) to “track down secret caches stashed around the globe”.

The April/May 2009 edition also included a Boys From the Bush At War photo essay; Flocking North which looked at some of Australia’s rarest and most beautiful birds; and numerous other departments.

Feature articles are well written, and each writer is given plenty of space to explore their chosen topic fully and comprehensively. For example, the main feature in this issue, Water: A New Reality is spread over 12 pages.

There is an extensive Letters section, and readers can also contribute to the monthly Poem page. In addition, readers can submit their own photographs for monthly sections headed, Mailboxes, Dogs, Boots, and Bush Kids. Each image and accompanying story published (200 words or less) is rewarded with a $100 R.M. Williams gift voucher. By the way, the writer of the published poem also receives a similar gift voucher, while the writer of the Letter of The Month wins an Akubra hat. And finally, readers can also send in a bush yarn, funny story or joke to the Laugh Lines page where “The entry that makes us laugh the most wins a Waeco Cool-Ice icebox valued at AU$209.”

At a cover price of AU$8.95 and running to 156 pages, “…OUTBACK represents all that is powerful and positive about the outback - the people, places, events and experiences that are making outback Australia one of the most favoured tourism destinations on earth.”

Footnote: Information supplied courtesy of Wikipedia, the free encyclopedia:

Reginald Murray Williams AO, CMG, (May 24, 1908-November 4, 2003) was an Australian bushman and entrepreneur who rose from a swagman, to a millionaire widely known as just 'R.M.' He was born at Belalie North near Jamestown, 200 kilometres north of Adelaide, into a pioneering settler family working and training horses. R.M. had many adventures in Australia's rugged outback as a bushman, and became famous for creating a uniquely Australian style of bush wear recognized world wide. He was married twice, had ten children, and left an enduring contribution to the Australian identity.

The Beat Below The Street

~ One of the real pleasures of my two month stay in New York City during 2008, was the wonderful encounters with musicians playing on the subway system.

I was constantly amazed by the quality of many of these muso’s, and often stopped to listen to several songs in succession before catching a train back to my room at the Greenpoint, YMCA (see Greenpoint, YMCA Review, Part 1 and Greenpoint, YMCA Review, Part 2), or before heading above ground to begin another long day exploring New York City.

Some musicians accompanied themselves acoustically; others were able to plug in and perform electrified; while still others sang karaoke style to CDs plugged into portable players. Without exaggeration, all were universally good, some were great, and a few were outstanding.

I had to admire their fortitude and their ability to continue singing in the face of constant noise, fumes, dust, apathy, screeching subway train brakes, public address announcements, and the ebb and flow, and push and shove of thousands of commuters. It takes real determination and staying power to persist with your music and performance while all is in flux around you. Gear has to be humped up and down stairwells; depending on the season, hands and fingers may be numb with cold, or constantly wet with sweat; in addition, hours of singing above the constant noise can damage vocal chords, and lead to major problems if not monitored daily.

Which brings me to Steve McGookin, and his blog The Beat Below The Street.

Steve is an out of work journalist (and musician), who has decided to keep himself occupied by documenting his experiences busking on the passageways and platforms of the New York subway system. Steve writes:

“I’m planning to play on the platform for a while to get a sense of what the city's buskers face every day and be able to tell their stories a little better. Then, for the price of a Metrocard, I’ll go wherever the music leads me; I’ll talk to the musicians it leads me to and I’ll introduce them to you.”

To this end, Steve has set himself the objective of spending 48 days over summer performing on New York's subways. Why 48? Simply because that’s his current age. As Steve says:

I’m guessing that as it goes on, every day will feel like a year, so I figured I’d do one day for every year I've been around just to remind myself how good it is to be alive and able to do this.

He also writes:

“But playing at the stations is just a starting point; I’m doing this, first and foremost, to be doing something creative and be telling stories again, but also to spread the word about some of the remarkable musicians who - in most cases - make riders’ days a little brighter.”

Steve McGookin is currently several weeks into his project, and is documenting his explorations underground as he goes. If you want to follow Steve’s adventures, visit his blog, The Beat Below The Street and either subscribe to his updates or signup to follow his posts (better still, do both). And if you are in New York reading this, look out for the man, and throw a couple of dollars into his guitar case.

I’m sure he will appreciate it – as will any other street/subway musicians you support in this way.

IMAGE: New York subway mosaic, Jim Lesses