Image: Cover shot of December 2010, Air
There they are, jammed into the storage pocket located behind every airline passenger seat – generally between the vomit bag and the in-flight shopping catalogue.
I’m talking about in-flight magazines, those relentlessly cheerful, glossy publications produced by the world’s major airlines to keep bored passengers entertained with stories featuring exotic locales, illustrated with stunning sunset shots, and peopled by natives whose only pleasure in life seems to be administering to your every wish and whim.
Take the December 2010 issue of Air
Why is it that in-flight magazines always seem to feature gushing stories about locations you are not flying to? A case in point: the December issue of Air
Image: Screen shot of Air
Then there is the article about luxurious accommodations in
I looked in vain for a guide to the prices charged by the hotels featured, but none was to be found anywhere – not in the magazine, anyway. Fearing this was a clear case of “If you have to ask the price – you can’t afford it,” I took a deep breath and headed online.
I was right. I couldn’t afford it. Even at the special internet rate of “from USD $245++” per night I was not going to be staying at the Alila Ubud Resort in
How else do you account for the high priced advertisements for higher priced luxury goods and products, modeled by even higher priced
The next time I take an airline flight I’m going to carry a good book to read and leave the in-flight magazine where it belongs, jammed between the in-flight shopping guide and the vomit bag.
Image: Screen shot of
Footnote: Buyer's remorse is the sense of regret some people have after purchasing big-ticket items such as a car or house [or in my case, I trip to